Trends that piss me off.
More and more packaging that is less and less recyclable
Not sure if you’ve noticed but much of the breakfast cereal packaging is not recyclable. The cardboard boxes usually aren’t and neither are the foil liners but I must believe these companies give a crap about the environment … nah profit uber alles
Packaging on products I’ve bought online
This is not only a First Ascent issue but it is a brand I’ve really enjoyed and value so I deal with their products more often.
If I’ve bought it already, sight unseen, I don’t need to be marketed at. I don’t want packaging, throw it in a paper bag and ship it. Stop sending me shit I now have to dispose of.
Print a QR code on the garment somewhere and I can get all the blurb while killing fewer trees. Do it right and 5 years down the line, I can still pull up the “spec” or “wash care”.
A while back I bought the Men’s Bamboo Thermal Short Sleeve Baselayer Color, SKU: FA176-INDIGO-M – Package weight is 238 grams, packaging weighs 93.1 grams or 39% of the total, so nearly 40% packaging.
There seems to be a growing awareness that recycling is a myth or more particularly genius marketing? Look package and sell you plastic goods but they can be recycled was a great way to keep selling shit that as we now see might be recyclable but due to the cost, it just doesn’t happen.
Having to recycle means we have already actually failed the first premise of recycling “Reduce”.
No recycling in nature
How nature “recycles” and what we call “recycling” are distinctly different things. Or more simply the Reduce portion of Reduce – Reuse – Recycle is not being paid any heed.