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MTN Price Plan Advice

Want to understand what businesses and marketing are about…

I recently received an SMS saying

Y’ello! Based on your calling, MTN Zone is the best price plan for you. Save money and move to MTN Zone by dialing *141*4*2# now.

Very strange that they would claim, “best price plan for you” when they recommend I move from a 79c per minute plan to R2.50 per minute.

So who do you think this move will benefit?

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